Daily Health Industry Brief

2024 Functional Food Market Trends: Key Growth Areas Revealed

Content
• Market Data: Global wellness supplements market projected to reach $350B by 2025 (Grand View Research)
• Product Innovation: New Zealand brand launches vitamin-infused snack bars with 85% repeat purchase rate
• Research Insight: Stanford study suggests certain botanicals may support immune function*
• Regulatory Update: FDA issues new guidance for probiotic supplement labeling

*Note: These statements have not been evaluated by the FDA

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